Susan g. Komen - PSA

Public Service Announcement

A public service announcement (PSA) is a message in the public interest disseminated without charge, intending to raise awareness of, and changing public attitudes and behavior towards, a social issue.

Susan G. Komen (formerly known as Susan G. Komen for the Cure; originally as The Susan G. Komen Breast Cancer Foundation; often simply as Komen) is a breast cancer organization in the Uโ€Komen focuses on patient navigation and advocacy, providing resources for breast cancer patients to understand the American medical system. It has also funded research into the causes and treatment of breast cancer.
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Design Concept

For the 30s PSA, I want to use a first person perspective to tell the story, from a cancer survivor, how depressing life was when she found out, and how the Susuan K. Korman changed her life.
After research, we decided to use Anna Rothkopf's story, a breast cancer survivor who received help from Susan G. Komen. Using the first-person perspective, we wish to tell a touching story that makes the audience feels her feeling throughout the process. Also, gives audience a good reason where the money of this charity is going, and how much this would affect otherโ€™s life.

Sound Source

Here is the original interview from Susan g. Komen youtube channel.


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